MarketingSherpa is a publisher focused on reporting on inspirational stories of customer-first marketing. Our goal — to give marketers of the world the stats, inspiration and instructions to improve their results.Since 1999, we’ve published 8,508 (and counting) case studies, how-tos, charts, blog posts, videos, publications, events and webinars, which can be searched in the MarketingSherpa library.
Our name "Sherpa" refers admiringly to the Sherpas of Nepal who guide climbers up Mount Everest. Our goal is to be your friendly native guides who help you on your tough climb toward more effective customer-first marketing results.
Our offices are located in Jacksonville, Florida, at MECLABS Institute. MarketingSherpa is a subsidiary of MECLABS, a research organization dedicated to discovering how people make choices. MECLABS provides research, education and services backed by customer-first science.
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Infographic: How to Create a Model of Your Customer’s Mind
You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.Get the Infographic >
Infographic: 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.Get the Infographic >
7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests
Drive better results when you discover what it is about your business that customers love.Get the Guide >
Increase Mobile Conversion Rates
These five free micro classes (each under 12 minutes) apply 25 years of research to help you maximize the impact of your messages in a mobile environment.Get the Course >
Test Discovery Tool
Show business leaders all the results of your testing efforts with this free tool.Get the Tool >
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