Practical Case Studies, Research and Training for Marketers

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social media marketing

Marketing Budget Chart: Is budget size the real challenge? Or is it how you allocate your budget?

October 17, 2019 — This recent data shows how the marketing department fares compared to other business teams.

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The Most Popular Articles about B2C Marketing from MarketingSherpa’s 20 Years of Reporting

October 10, 2019 — Read MarketingSherpa's most popular B2C articles in 20 years: Competitive analyses, industry benchmark conversion rates, channel preference by age group, and more.

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baking in

Marketing 101: What is baking in?

October 3, 2019 — In which we explain what exactly is meant by “baking in” in a business and marketing context ...

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