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Sponsored by Omniture



Note: This is a 60-page PDF.
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Click here to get your free 2007 Wisdom PDF

Marketers from 110 organizations contributed test results and lessons-learned stories for our fifth annual Wisdom Report, including: BMW, Motorola, GMAC and Savvy Tot:
  • Email campaign segmentation tests and results
  • Blogging, podcasting and mobile marketing tips
  • Search marketing tactics and offline advertising
  • Web site design and social networking done right
Plus, B-to-B marketing campaign lessons and getting around office politics. Click here to get your free 2007 Wisdom PDF. Thanks for your support!



Missed the last 4 year's worth of Marketing Wisdom? Go ahead and download them now.


Sponsored by Omniture



Note: This is a 48-page PDF.
Click here to download.

Click here to get your free 2006 Wisdom PDF

Marketers from 110 organizations contributed test results and lessons-learned stories for this fourth annual Wisdom Report, including: American Red Cross, CompUSA, Cox Communications, Deloitte & Touche, Palo Alto Software, and The Motley Fool:
  • Email campaign segmentation test results
  • Search marketing lessons (especially combining PPC and SEO)
  • Offline advertising and marketing lessons
  • Web site design and landing page lessons
  • Business-to-Business marketing campaign lessons
  • Office politics and job searching tips for a successful marketing career
Plus, practical tips from ad agency executives and consultants on how to run a healthier business and land new clients. Click here to get your free 2006 Wisdom PDF. And thanks for your support!

Sponsored by Omniture



Note: This is a 51-page PDF.
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Click here to get your free 2005 Wisdom PDF

Includes 105 real-life marketing lessons learned from MarketingSherpa readers including the folks at Timberland, Pacific Shaving, and ING Direct:
  • Email tests that worked
  • Search marketing tactics
  • Site design to raise conversions
  • Direct mail, radio, & telemarketing stories
Plus, tips for agencies & consultants on growing a sustainable business. Click here to get your free 2005 Wisdom PDF. And thanks for your support!


Sponsored by WebTrends



Note: This is a 49-page PDF.
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Click here to get your free 2004 Wisdom PDF

99 best real-life stories and tips from marketing, advertising, and PR pros who reveal what they learned in 2003. Includes:
  • Campaign stories - what worked, what didn't
  • Business tips for agencies and consultants
  • Practical advice on search marketing, email marketing, PR, offline campaigns, site tests, and career growth
Yes, you may share this PDF with all your friends and colleagues.


Sponsored by WebTrends



Note: This is a 136-page PDF.
Click here to download.

Click here to get your free 2003 Wisdom PDF

More than 600 marketers revealed their "biggest lesson learned" over the past year for this Special Report. Includes tips, advice and inspiration on:
  • Relationship and referral marketing
  • Email marketing
  • Search engine marketing
  • Copywriting
  • and a dozen more topics
Yes, you may share this PDF with your friends and colleagues - it's a project from the marketing community for the marketing community. Our thanks to everyone who contributed and to WebTrends for their sponsorship!