Search marketing

SUMMARY: Natural search keywords for many industries are dominated by a handful of established players. You can try breaking in through the "front door" by going for the broadest high-traffic keywords, or you can try using the "side door," with more targeted terms, which might be wide open.

This case study shows how a regional medical office launched a local SEO program in a competitive market and increased revenue in a major category by more than 300%. You'll see how the team researched keywords, local-optimized its website, and increased procedures by 33.5% during an off season. read the complete case study

SUMMARY: Search engines use a torrent of factors to rank your pages. Marketers have guessed at which are the most important for years, and one continues to top the list: inbound links.

We interviewed three SEO experts to get their best tactics for attracting valuable links. Find out how to uncover competitors' search marketing tactics and how to keep links pouring in for years. read the complete article

SUMMARY: For the past year, pay per call search ads have been hyped like crazy in the press and at conferences on search. But is anyone actually having success in pay per call? Check out MarketingSherpa's interview with a real-life marketer in the pay-per-call trenches. read the complete interview

SUMMARY: Nearly 95% of marketers report that SEO has become more important as an inbound marketing lead source. In the recently released MarketingSherpa 2012 Inbound Marketing Handbook, we asked more than 1,500 search marketers about the importance of their top inbound lead sources. Look at this week’s chart for more results. read the complete article

By Anne Holland, Content Director

Search pay per click (PPC) URLs are fairly short because of the nature of the beast. You are not given much room to type in a long URL.

So, the hot search PPC testing tactic is specific wording and capitalizations. Example: Should your text ad say www.ClickHere.com, or will you get better response with www.ClickHERE.com, or perhaps www.ClickHereFREE.com?

As all experienced search marketers know, organic search results get the lion's share of... read the complete blog post