How to hire marketers

SUMMARY: Fact is, most job ads are copywritten so badly that the best candidates pass them by. You have about 1,400 words to work with in an online classified. Discover how to organize your ad into five sections, how to copywrite the headline, and what wording makes top marketing candidates apply. If you're hiring a new marketer soon, absolutely check out this how-to article. (And then pass the link onto your HR department.) read the complete article

SUMMARY: "Chief Marketing Officers at top U.S. brands place the highest value on creative thinkers and leaders in their hiring practices, but 39% of the executives revealed they are somewhat to very unsatisfied with the availability of qualified employment candidates." "The CMOs identified the following as the most important characteristics they look for in a new employee: creative thinker (70%), provides good leadership and inspiration (64%), ability to complete projects efficiently (63%), forward thinking and modern in... view the complete research record

SUMMARY: Want to work for Best Buy? Turns out they prefer marketing exec candidates with a variety of experiences -- outside of just plain vanilla retail. After all, Linton himself came from P&G and the insurance industry. Learn more about the man and his marketing philosophy here: read the complete interview

SUMMARY: Do the members of your marketing team know what success means for their roles? For most marketers, having a clear understanding of roles, responsibilities, and a formal channel for advancement are critical to success in their jobs.

We asked more than 1,600 marketers about their organizations' practices regarding job descriptions and advancement procedures. See this week’s chart for their answers. read the complete article

By Anne Holland, Content Director

Last month, I was honored to be invited by my alma mater, Connecticut College, to speak on a panel about Internet-related careers.

If you have a young adult in your family or circle, they may find this advice useful, too.

-> Jobs for Math Lovers

Heavens! Internet marketing departments want you, need you, yearn for you. According to new MarketingSherpa data, search marketing campaign analysts are 63% harder to hire than... read the complete blog post