General PR Tips

SUMMARY: If you want better public relations results, this Case Study is for you. Discover how a national law firm emerged from the shadows to hog the B-to-B media spotlight this year -- 350+ mentions so far.

Includes tips on how to introduce your CEO to journalists; how to set up an effective team of PR pros; and how to turn a hot media topic into a series of lead generation seminars. read the complete case study

SUMMARY: Your team is launching a new product that's going to expose your company to a new type of customer. But is the product right for your brand?

Find out why one brand consultant says it's often smarter to create a new brand when broadening your product mix -- and how you should go about it. Also learn why she says advertising should not be part of your launch strategy. read the complete article

SUMMARY: Potential customers want to hear how you can solve their problems in simple, understandable language -- not empty marketing clichés. Social media can help teach you that language.

Read why marketing strategist David Meerman Scott thinks phrases such as “robust” and “mission critical” can do more harm than good to your marketing, and how you can use social media to move past them. read the complete interview

SUMMARY: The MarketingSherpa "Marketing Wisdom for 2011" special report is now available as a complimentary PDF download for readers, and features a wealth of real-life stories of success and lessons learned from the MarketingSherpa community. read the complete article

By Anne Holland, Content Director

I think nearly all CEOs share two fantasies. The first being that they could appear on the front page of The Wall Street Journal or cover of Business 2.0 ... if only a PR person gave a bit more effort. The second is that they could save a heck of a lot of money if they slashed the ad budget and got more PR coverage instead. Because, PR is “free,” right?

(Anyway... read the complete blog post