Email newsletters & sales alerts

SUMMARY: Over time, sending general emails to an entire database can erode results. However, many marketers continue to do this, because they're unsure of how to move beyond "batch and blast" practices to a more targeted approach.

Yet, this change can be easier than you might expect. See how a marketing team from one e-commerce company selected a high-value segment, sent a targeted offer, and saw conversion rates jump by 208%. You will also learn which segment the marketers chose, and how they crafted a strong offer. read the complete case study

SUMMARY: While triggered email alerts can keep your brand and message in front of your email subscriber list, a poorly-designed campaign can prevent these outreach efforts from being a positive experience.

Paul Ramirez, VP Operations, Eventful, and his team produced triggered email alerts that kept click-to-open rates in the 60% range throughout 2010. Ramirez will share how his team successfully welcomed new members to their brand at our upcoming Email Summit 2012. Read on to discover how a global events website regularly reaches out to its subscribers through an alert program with consistently strong results. read the complete article

SUMMARY: $50-Off Coupon generated 170% more revenue than the 15%-Off Coupon. $50-Off Coupon had 72% higher conversion rate. view the complete research record

SUMMARY: Wholesalers who supply products to independent retailers still depend on face-to-face meetings as their bread and butter even as ecommerce evolves. But one national wholesaler has embraced the Internet to boost orders for their reps.

See the steps they followed to create an email newsletter program. Retailers who subscribe are ordering 36% more often than those who don't, plus their orders are 13% larger. read the complete interview

SUMMARY: This week is your last chance to nominate your best email marketing efforts from 2010 for MarketingSherpa's 6th Annual Email Marketing Awards. Follow the link at the end of this article, answer a few questions, and you may find your team featured in the winners' circle! Deadline: Friday, Dec. 3

We've reached out to some of last year's winners to see how they're still pushing the envelope. Below is a great example of how one team took the lessons learned from its award-winning newsletter launch and introduced another traffic- and revenue-driving publication. read the complete article

By Anne Holland, Founder

The old rule of thumb in email marketing was "the purpose of email is to get a response, such as an open, and a click." So, most marketers measured their success rate by opens, clicks and, possibly, conversions.

If an opt-in didn't click in a long time period (30 days for a daily, 90 for a weekly, 120 for a monthly), then marketers started to worry. Was the name... read the complete blog post