Email Design & Delivery

SUMMARY: A new subscriber welcome message doesn't necessarily have to be just one message. SavvyMom, a Canadian digital publisher, increased new subscriber engagement by refreshing a welcome note that assumed readers were familiar with the newsletters. A new series of three emails now leverages focused messages and strategically designed graphics to walk readers through the offerings.

See how SavvyMom updated its approach to welcoming new subscribers, and review the five-step process that led to a 450% increase in unique clickthrough rate. read the complete case study

SUMMARY: Deliverability is a complex topic that challenges every marketer using email. However, it is an even greater challenge for B2B marketers.

B2B marketers must meet unique deliverability rule sets for each individual domain in databases filled with hundreds or more. Whereas B2C marketers likely have a database full of freemail accounts, and can resolve an issue with that provider and settle a huge portion of the list with a single effort.

Read on for six tactics from two email deliverability experts. They cover tactics on reputation, testing, domain distribution reports, mediation and more. read the complete article

SUMMARY: "Yahoo!, with 21% of U.S. email, has a approximate limit of 47 characters per subject line." "Hotmail, which has 14% of the U.S. email market, uses word wrap to display subject lines on multiple lines, allowing approximately 45 characters per line." "In fact, in 14 of 22 (64%) recent A/B or A/B/C subject line tests, the longer subject line performed better, regardless of subject line content." view the complete research record

SUMMARY: What percentage of email marketers turn to advanced solutions providers to deliver their campaigns? We asked more than 1,000 organizations this question to find out how many practitioners turn to hosted Email Service Providers (ESPs), and which firms continue to deliver their email marketing campaigns via in-house tools. This week’s marketing research chart looks at their answers. read the complete article

By Anne Holland

In my dream world, every single email inbox acts the same. No matter whether your recipients see your email newsletter or campaign in Hotmail, Yahoo!, Outlook or whatever … they would all see the same exact thing.

And, that standardized email box would allow huge creativity for marketers. You would be able to use Flash, animated gifs and background colors and add forms into your email, including prefilled order forms.

Unfortunately, no one has... read the complete blog post