Direct mail & fax marketing

SUMMARY: Event marketing around industry trade shows is a key piece of many B2B marketers’ strategies. When this is the case, it makes sense to maximize that budget spend with an effort that supports the marketing around the event.

This case study looks at an OEM provider that focuses on a yearly trade show, and decided to run a multi-channel, multi-month campaign around that event to generate awareness and leads. Learn how this effort was able to exceed every KPI, and also lead to 300% return-on-investment for the entire campaign. read the complete case study

SUMMARY: Recently we had the opportunity to speak with five experts in mobile and social media marketing. Last week’s B2B newsletter featured two of those experts. This week we have insights and advice from the other three industry thought leaders.

This article features seven tactics, ranging from why LinkedIn remains the top B2B social media platform, to utilizing QR codes in your mobile campaigns. These tactics include both broad-stroke practices and detailed ideas you can implement into your own efforts. read the complete article